and a computer into their cell phone products. Now, they have incorporated radio, music player, a T.V. Their previous models were just phones with a four-liner screen, monotonic ring tones and games. Nokia has been very excellent in improving their products. Competition among those companies is tight and the best buys depend on the features and models. Many cell phone companies have taken their part in that industry. Today, even children in pre-school have their own cell phones. They buy cell phones because they know they need it everyday. They have made the public believe that people needs cell phones and now, cell phones are not just purchased because the consumers think that they’ll be needing it for emergencies. They have stressed the help that cell phones can do in cases of emergency. They have emphasized the need for easier and fast communication by showing examples of situation when the need for a fast and easy contact with the police and hospitals, co-workers or relatives. Cell phone companies are very successful when it comes to that. It is making the people believe that there is a need for that product or service. It can also be possible to “create” a need. They just realize that they need something or have a certain problem when they are faced with the solution or the answer. Most of the time, the consumers do not really know what they need.
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It is important to know what the consumers need and from there, start an idea on how to satisfy those needs. Deming was saying when he said that there must be a drive for constant improvement and making quality as the top concern of all businesses to stay in their businesses. Honda was able to introduce great features in their cars to the public. The features are what many consumers look up to before they purchase a product.
Honda Company is good at working on different features and models. The very thing which made the company get into the world market is their outstanding types of cars. They have presented their hybrid cars, cars which drive using water and cars with outstanding features. The Honda Company is, undeniably, innovators when it comes to cars. They also provide excellent training among their employees (Heller and De Bono). The company has started to put their office at the center of their headquarter rather than at the top level so they could easily reach out to their employees. The company considers working with a good atmosphere within their offices. In terms of quality management, Honda is one of the top companies in the world (Honda Motor, Co., 2008). They have been recognized not only in Japan but by other countries as well. Honda also received numerous awards because of the quality products and services they have for the consumers. Honda gave outstanding car models and their cars can be seen in all streets everyday in many countries including the US. The Honda cars were successful to penetrate the world market and get a huge following all over the world. The company has started to manufacture cars in as early as 1950’s. One Japanese company is Honda, makers of cars, which has been inspired by those ideas. Deming had been adapted by the Japanese businessmen and it really improved the quality of their products and services. Order custom essay Total Quality Management In Honda And Nokia Companies Getting rid of those can be very helpful for the company (Value Based Management, 2008). What he included in there are simple points and activities most companies are guilty of which unconsciously lowers the quality of how they manage the company.
Deming also wrote the “Seven Deadly Disease” which discusses the constraints in the improvement of a business or the whole industry, itself. Deming is to improve a certain industry by creating something new or by innovating, focusing on the quality of the product, changing the “old” system by which workers are managed, putting the consumers at the topmost priority and concern, and having the drive to improve and not remain stagnant (Hunter, 2008).ĭr. He began the idea by changing a lot of beliefs and philosophy in business that most employees and employers are used to. Edwards Deming can be considered as the one who started this concept. Effective business management means providing excellent service or products to the consumers, maintaining good atmosphere among workers and making the business dynamic and growing.ĭr. Total quality management summarizes the essential points in managing a business effectively.
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